Carttec Catalogues

Carttec catalogues’ redesign 2018-2021

One of the first commissions I had as a graphic designer and illustrator was to organise the wide range of Carttec’s products, clasifying them all in several catalogues. The idea was to give a fresh and eye-catching look to the them.

Carttec business is focused on retail, airport and hotel equipment such as trolleys, benches, baskets, scooters, warehouse material and technology. This variety of products and non-attractive material placed Carttec as just one of the bunch in its sector, so we aimed to clean Carttec’s image by using images full of colors and illustrations, avoiding boring material as image bank pictures, just the way their main competitors did by that time.