McDonald’s Spain Christmas Campaign

For the 2024 Christmas campaign, McDonald's Spain partnered with TBWA Spain and Valentina’s Factory to bring a festive touch to their iconic products. I was commissioned to create a series of embroidered-style illustrations inspired by Christmas jumpers, featuring some of McDonald's most beloved items, including the Big Mac, McFlurry, and French fries. These playful, hand-crafted designs were incorporated into the brand's digital media, including social media platforms and the website, bringing a warm and festive feel to their online presence throughout the holiday season. The project blends McDonald’s iconic imagery with a cosy, seasonal aesthetic, aiming to engage audiences with a fun and creative twist on their favourite menu items.